G-Star is taking on the challenge to do good for the planet and look good while doing it.
“Our philosophy is and has always been ‘just the product,’ meaning that G-Star is focused on constantly reinventing denim. Designing denim for the future also includes taking responsibility for the social and environmental impact of our products. That is why, for G-Star, sustainability is a condition for doing business,” explained G-Star RAW Corporate Responsibility Manager Maaike Kokke.
Since 2008, Amsterdam-based G-Star has been a pioneer in sustainable denim. Highlights have included the Spring ’11 debut of the RAW Sustainable collection, consisting of three lines: RAW Nettle, RAW Recycled and RAW Organic. The brand changed the game in 2012 when it shifted its attention to using sustainable materials throughout its entire collection, focusing on bestselling styles.
With this move, G-Star has been able to increase the share of sustainable materials to around 15 percent of its collection and counting.
“Our aim is to make the entire production process of denim more sustainable. We work on innovations in all aspects of making denim, focusing on the materials, washes, dyes, the manufacturing process, etc.,” Kokke explained.
One of G-Star’s many strengths is viewing what others would consider roadblocks as creative challenges.
“Roadblocks can be passed left or right and force you to find another route to the solution and to continuously set new goals,” Kokke quipped. “We have a dedicated global team to work towards our goals and continuously improve our sustainable performance.”
Part of G-Star’s continuous progress toward improvement includes MODE Tracker, a holistic, transparent and verified progress tracking tool launched by MADE-BY to support brands and retailers in improving their sustainability performance through measuring and communicating year-over-year progress. G-Star reports its progress via MODE Tracker and give consumers the opportunity to check if the brand is “on track.”
“We developed our definition of sustainable materials together with MADE-BY. We consider materials ranked in category A, B and C of the MADE-BY Fiber Benchmark as sustainable. Of these materials, we mostly use organic cotton, recycled cotton, recycled polyester and TENCEL® in our products. We use TENCEL® in several products, including some of our most important denim fabrics,” Kokke said.
Read More Story http://blog.denimtherapy.com/denimnews/carved-blue-g-star-writes-playbook-sustainable-denim/
“Our philosophy is and has always been ‘just the product,’ meaning that G-Star is focused on constantly reinventing denim. Designing denim for the future also includes taking responsibility for the social and environmental impact of our products. That is why, for G-Star, sustainability is a condition for doing business,” explained G-Star RAW Corporate Responsibility Manager Maaike Kokke.
Since 2008, Amsterdam-based G-Star has been a pioneer in sustainable denim. Highlights have included the Spring ’11 debut of the RAW Sustainable collection, consisting of three lines: RAW Nettle, RAW Recycled and RAW Organic. The brand changed the game in 2012 when it shifted its attention to using sustainable materials throughout its entire collection, focusing on bestselling styles.
With this move, G-Star has been able to increase the share of sustainable materials to around 15 percent of its collection and counting.
“Our aim is to make the entire production process of denim more sustainable. We work on innovations in all aspects of making denim, focusing on the materials, washes, dyes, the manufacturing process, etc.,” Kokke explained.
One of G-Star’s many strengths is viewing what others would consider roadblocks as creative challenges.
“Roadblocks can be passed left or right and force you to find another route to the solution and to continuously set new goals,” Kokke quipped. “We have a dedicated global team to work towards our goals and continuously improve our sustainable performance.”
Part of G-Star’s continuous progress toward improvement includes MODE Tracker, a holistic, transparent and verified progress tracking tool launched by MADE-BY to support brands and retailers in improving their sustainability performance through measuring and communicating year-over-year progress. G-Star reports its progress via MODE Tracker and give consumers the opportunity to check if the brand is “on track.”
“We developed our definition of sustainable materials together with MADE-BY. We consider materials ranked in category A, B and C of the MADE-BY Fiber Benchmark as sustainable. Of these materials, we mostly use organic cotton, recycled cotton, recycled polyester and TENCEL® in our products. We use TENCEL® in several products, including some of our most important denim fabrics,” Kokke said.
Read More Story http://blog.denimtherapy.com/denimnews/carved-blue-g-star-writes-playbook-sustainable-denim/
No comments:
Post a Comment